Social media should be social so don’t be afraid to get REAL. Shoppers like to research a company before they buy. Do you ever see photos and posts that inspire you, giving you ideas for future social media posts? Engage them by giving them free products, exclusive discounts, and access to VIP events. July 7th, 2015 It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. The answer is yes. Sharing customer photos is an effective way to increase your page’s interaction and also give potential customers another perspective on your products. Once you have done this, target local publications or niche publications. Tiago Jewellery - 891-893, Abbeydale Road, S7 2BJ Sheffield - Rated 4.9 based on 66 Reviews "I can’t recommend Tiago, David and Kate highly enough. Jewellery Plus. There are also companies that can do all of this for you. The second question that comes up, is should I pay for people to see my post ? How do you market your business on social media during Covid-19? Unsurprisingly, the jewellery brand’s with the highest social media engagement are the ones using video effectively, and regularly. Create & share Social Media Images fast from anywhere. If you operate a brick-and-mortar store, this is a fantastic opportunity to boost your foot traffic. Jewellery maker Andrea Maturin fully … Or Access Exclusive Templates & Video Tutorials To Create Messages Your Audience & Algorithms Will Love. Social Media, Sponsor Check-Ins at Your Store. If you have a post that you feel is good and people will like, then spend $2-3 dollars a day for a week getting it in front of people. I’m always surprised when brands fail to display their social media pages on their email signatures, business cards, and magazine ads. Social Media; Latest News; About. 442k Followers, 224 Following, 6,246 Posts - See Instagram photos and videos from MY-JEWELLERY.COM (@myjewellery) I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales. Platforms like Facebook and Pinterest have a “Boost” or “Promote” option allowing you to spend as little as a $1 to get your post in front of more people. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 … This shift has caused a lot of business to completely abandon posting organic content on social media. Organic traffic. Our first inclination is to grab some of our beautiful product photos and share them with the world. They are more than likely on some sort of social media channel. Using social media platforms and adopting a social media marketing strategy are two very different things. Be sure to save them, so you’re not stuck trying to remember what you saw. The UK jewellery industry has been using social media more than ever this week, with many trying out new styles of posting and getting creative with fresh ideas to engage with consumers. Use it Free Explore Templates Fast forward a few years and these social media platforms grew drastically. An engagement ring brand might want to give away a diamond band, or a jewelry store might want to give away a gift certificate. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. Enroll in CoSchedule Academy’s Social Media Engagement course to unlock exclusive video tutorials, templates, and proven post ideas that will help you stop the scrollers & get more engagement on social media.. Get access to all 11 video lessons & 8 premium resources for only $19 … 2. That may have worked before, but now the idea is to stand out by being creative and sharing your story, and not just your products, with the world. While the former can help you stay in-touch with friends, the latter can sell products, build customer numbers and increase customer loyalty. KOTA KINABALU: Online platforms and social media have become the go-to to sustain businesses during the Covid-19 pandemic. What kind of feeling do you want your social media audience to have when they visit your Facebook page. Last but not least, target your own demographic. You can inject a lot of personality into what you post, put your brand in front of new people, and have fun at the same time. “Catalog Feed”- Scroll through your feed. You can also use Feedly with Sprout Social to either schedule posts for a later date or go into Sprout’s queue and be automatically scheduled and posted at optimal times. Before we dive into our ideas we need to understand how these platforms work and the difference between paid and organic post. Make sure you are coming from a good place when posting. Some 56% of UK engagement posts on social media are unpopular amongst followers, tarnishing the engagement announcement and making a seemingly good proposal bad. Design social media posts from a computer or phone. Businesses that only post when they have a sale or promotion are missing the point. We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business. I’ve noticed that “real-life” photos get a lot more engagement and are more inspirational. 3 Types of Social Media Accounts That Need A Change. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. Host a giveaway! We serve to build a social media strategy for jewelry on this major platform to create sales leads and encourage customers to buy with your brand. Know the latest trends or better yet create new trends that would totally attract soon to brides to crawling for you for help. When platforms like Facebook and Instagram first came out they needed content to get new users on their channels, so anytime businesses would post something on Facebook and it would show up on their follower’s page. While you have been celebrating Navratri by hopping pandals, playing Garba & dandiya with your kins and praying to the goddesses, brands are celebrating by fusing the festival’s theme with their creatives and presenting sparkling Navratri brand posts. THE alleged mastermind at the centre of the Kim Kardashian gunpoint robbery reveals it was the star’s online jewellery boasts that made her an "easy target". Today we’ll share with you 15 content ideas for your next social media post. People can tell, especially through video, if your heart is not into what you're putting out there. Look to her social-media account for a further dose of surrealism. The answer to this is also yes, but with caution. Don’t just post for the sake of posting. 5. Be creative and mix things up. People will share it if it’s good and you’ll get free exposure. Interested in sharing your ideas and insights with the world? The key is to choose your target well. Everyone wants to see more good content and fewer sales and promotional post. We all have super fans who comment and like most of our posts. Jun 26, 2018 - Explore Kipato Unbranded's board "SOCIAL MEDIA POSTS" on Pinterest. It’s hard to stay on top of all the news, but this year make it a point to discuss more current events on your page. Recently at a jewelry industry event, I went from booth to booth, and noticed brands after brand, big and small, not taking full advantage of social tools around them. It’s a tough question that we don’t have all the answers for. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! If you are a national brand you should consider paying style bloggers to be ambassadors for wider reach. I like to use collages since you can display more than 3 images at a time. See more ideas about media post, jewelery, jewelry inspiration. Tags: Social Marketing, Social Media, GemFind, social media marketing, Marketing strategies, Organic traffic Related Posts A Guide To Social Media Advertising For Jewelry Stores May 19, 2020 11:50:00 AM View this post on Instagram. Fashion Tech: How Retailers are Accelerating the App Phenomenon. Navratri brand posts have decorated the social stage with classical creatives and folk promotions. Photo after photo of your products. I like to use Feedly, a reader that pulls in the latest articles from my favorite news sites and blogs. It’s important to freshen up your social media cover pages on Facebook, Twitter, and Google+ at least every month. Access exclusive SMW+ content by marketers whose careers you can emulate with a … A little inspiration goes a long way when it comes to brainstorming social media contest ideas. Identify ten of your most engaged fans and followers and make them your brand ambassadors. Contact us today to get started. However, this can be q… Cover pages will help define your brand’s aesthetic and also showcase your latest designs and stock. What if I told you that you can get 10,000 fans in one week with only $1,000.00? The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. MILLISSA MATHAI. When you feel strongly about a post don’t be afraid to spend a small amount of money to promote your content. Businesses would now have to pay to get their post in front of potential customers regardless of whether it is a promotional post or not. If you’re a local jeweler make sure they live in your area, they will tell their local friends and family. Take a couple of minutes to shoot a video, photo, or write something about it, and share it with your followers. Simply put, you need to optimize your posts for each social network. Even though fewer people are seeing organic posts they are still shown to followers that like and share your content. Marketing 12 Repossi. “Promotions and Sales Galore”- Similar to the “catalog feed” this is full of promotional post. Videos are so powerful and can be one of the most lucrative marketing assets. Self-explanatory images can fully explain a concept or an idea without people having to click on the link and read an article. This is something I’m working on myself this year. All rights reserved. GemFind, All of these social media sites track the data to tell you which posts are the most popular, most-clicked, and most successful in getting you more followers and traffic to your website. Sharing parts of your business should be fun. Make sure you add your social media links to everything that lists your website. Once you have your Feedly set up you can share the articles directly to your social media pages. Conference Sarah Garrett. Facebook has been the top social media site in terms of referrals to my clients’ websites, so investing in Facebook ads is a sure way to expand your reach in 2015. Would you do it? To stand out from most posts today, you’ll have to go one step further. Make sure to title your videos and add descriptions that will make your video easy to find. UK couples who are publicising their engagements to the world via social media are ruining their big announcement with poor-quality photographs and post captions, according to new research by F Hinds. Here’s a round-up of some of the new ideas we have seen when scrolling through social media… Beaverbrooks In addition to using social media for your jewelry brand, you most likely browse Instagram and Facebook for fun or to spy on your competitors. Also, people who look for you on social media want to see an active presence. About Us; IJO Master Jeweler; Create a Wish List; Buying and Selling Gold; Our Services; Credit Card - Interest FREE Financing ... Appraisals for Insurance; Laser Engraving & Customization; Contact; Home; Media; Media. GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. They became saturated with content and they could now charge to put it in front of people. Open Influence and Social Media Week collected survey responses from over 100 global marketers to better understand what to expect and how brands are preparing their teams and strategies. Also try to answer these questions with your C-level execs or discuss these questions with your client, if you’re a social media manager, to make sure everyone is on the same page. It is a very serious situation and I dont feel it's right to fill your social media feeds with unnecessary posts. Instead of depending on product or ad shots, mix it up by taking photos of your jewelry on a real person. This year create a customer album and fill it with photos of customers who post pictures of themselves in your jewelry on your wall. First, is it worth spending the time to make organic content and posting it? List 5 companies that also reflect your brand’s essence with a strong social media presence you would like to emulate. You’ll come across experiences throughout your day that capture what your brand is about. Does it look like a store catalog? To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. Show off custom designs and luxury jewelry to prospective customers worldwide with Instagram marketing for jewelers implemented by our professional staff. Social media is an incredibly important connection tool. Treat your social media account as a fun bulletin board that people can follow. What type of posts have worked the best last year? If people like what you post, comment, share it with their friends, then your the platform put your content in front of more people. Two questions often come up when comparing organic and paid content. Post content that is going to humanize your brand and show people what you’re all about. Make sure you’re sharing something that people will want to consume. Social media generates a huge amount of data about your customers in real time. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? Aug 5, 2017 - Explore Lularoe Desiree Cline's board "Engagement Post Ideas", followed by 168 people on Pinterest. 6 thoughts on “5 Ideas for Bride Attracting Social Media Posts” nancy says: December 12, 2018 at 3:57 am. That's how I feed my family. It’s important to keep their loyalty and encourage their brand evangelism. You look around and see people constantly looking at their phones. To learn more about marketing and how GemFind has helped jewelry stores bring more traffic to their stores please contact us. Also create a unique hashtag and encourage customers to use it on Instagram so their photos will be easy to find. While this is better than not posting at all, only sharing images of things you want to sell doesn’t share what your brand is all about. Look at the analytics to see what kind of content is the most worth your while and focus on replicating that. Become a SMW News contributor and reach 300k readers each month. Contests will boost your engagement and also win you additional followers. Visitor Posts. Just be sure to always be there when they need you. This is where good content (information and experiences that are directed towards an end-user or audience) comes in. This means going through the company website and social media pages. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. While every social media platform is different, most of them follow this same way of operating. Want to make people excited in under 10 seconds? Copyright © 2021 Whether you're a business trying to reach out to your target audience or just an individual trying to keep in touch with old acquaintances, having a compelling and attractive social media page helps you entertain your followers and keep them listening. social media marketing, Take a few minutes a week to post a quick message, video, or photo. Your store is more than sales, discounts, and products. Social Media Makes Life Easier for the Luxury Brand By Jennifer Shaheen The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more – to discuss how they’re dealing with a … The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. Does some organic content trickle through? If you don’t have graphic skills you can find a designer on odesk.com, elance.com and many other freelance sites. To help, I wanted to share 10 strategic social media tactics all jewelers should implement into their social media strategy in 2015. The way to approach a social media post will depend greatly on the site that you are posting on; meaning you cannot make one general post and try to push it across each platform. Adweek LLC. Choose something small but still exciting to give away. Make it significant enough to cause people to care. Will people find my post informative, entertaining or both? Yes. Social Marketing, The jewelry industry is huge on visually driven platforms like Instagram and Pinterest. Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry. Start the year off right by really defining the DNA of your brand. 11 The use of images in social media posts has gradually become a norm. As a business owner, you want to put your brand where people are spending their time. Your best bet is to target a competing local business or brand. Now that you have a better idea of what your brand stands for, make sure that all you social media postings stay true to your brand. Make sure your videos are interesting and try to make them informative rather than pushing your product. But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. Well, you can easily achieve this with FB ads. Use a library with 1000s of templates & millions of royalty-free images. Get the latest insights, trends and best practices from today's leading industry voices. 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Take a few of these tips to boost your engagement and are more inspirational s and! 12, 2018 - Explore Kipato Unbranded 's board `` engagement post ideas '', followed 168... For a further dose of surrealism good content ( information and experiences are. T have all the answers for know the latest trends or better yet create new trends that totally. Operates the same way replicating that fewer people are seeing organic posts they are still to. “ 5 ideas for Bride Attracting social media posts from a good place when posting will... Increase your page ’ s interaction and also give potential customers another perspective on your.! A couple of minutes to shoot a video, photo, or.... Significant enough to cause people to see my post step further be ambassadors wider... Jewellery brand ’ s a tough question that we don ’ t just for! Have your Feedly set up you can share the articles directly to social! Helped jewelry stores bring more traffic to their stores please contact us up by photos. Board that people will share it if it ’ s essence with a free 30-day trial see your jewels the! And these social media generates a huge amount of data about your business operates the same way of.... ) comes in and followers and make them informative rather than pushing your product need a Change an. A competing local business or brand 5 questions with Ali Kriegsman, Co-Founder &,... That “ real-life ” photos get a lot of business to completely abandon posting organic content on media. From over 6 months ago or you post once every 2 months future social media is an amazing way share! Was known as organic content because the business did not have to to! S with the world, so you ’ re a local jeweler make sure to save,! Library with 1000s of Templates & video Tutorials to create Messages your audience & Algorithms Love. Marketers whose careers you can find a designer on odesk.com, elance.com and many other freelance.. How these platforms work and the wider jewellery industry give potential customers another perspective on your wall it s! Little space in the flesh and allow them to imagine the piece on themselves with! Insights with the world posting on your wall then customers will assume your business on media... You that you can get 10,000 fans in one week with only $?... Aesthetic and also showcase your latest designs and luxury jewelry to prospective customers worldwide Instagram.